Why Your Small Firm Needs a Google Business Profile

1. Increased Online Visibility

You can think of a Google Business Profile as free online real estate, and a cost-effective way for your law firm to get close to the top of Google quickly.

Having a GBP allows your business to show up in Google search results, Google Maps, and Google’s local pack. This means that when someone searches for law firms in your practice area(s), or in your location, your firm is more likely to appear in their search results. This increased visibility can lead to more website traffic, more inquiries and more potential clients.

What’s more, GBP listings are spotlighted in a large display panel on Google’s search engine results page. They show up bigger (and better) than in a standard Google search.

2. Free (and Easy) Marketing

Creating a Google Business Profile is free and easy to do. Once set up, GBP is a quick way to provide a lot of business details that your prospective clients will need to know. These include basic business details like phone numbers, directions to your office, opening hours and links to your firm’s website.

In addition, you can also add photos, videos, and posts to your profile, which can help you highlight your services and showcase your expertise. (To learn more see: How to Create and Optimize your Firm’s Google Business Profile).

3. Client Reviews for Credibility

As it does for all small businesses, GBP allows clients to leave reviews of services received. This, of course, helps build trust and credibility when future clients want to determine what it would be like to work with you.

Positive Google reviews can also attract more prospective clients by improving your firm’s search engine rankings (that is, by improving how “high-up” you appear in Google’s organic search results).

Which leads us to…

4. Improved Search Engine Optimization (SEO)

Google Business Profiles can improve your firm’s overall SEO efforts. When you create a GBP, and include important information like your key business details and website URL, this helps Google understand what your firm does and where it’s located, which can lead to better Google search rankings. This, in turn, makes your firm’s website more easily discoverable, leading to increased site-traffic and enquiries.

Summary

Google Business Profile is such a fantastic marketing tool as it’s free, easy and can be personalized. It really is a must-have for small law firms looking to increase online visibility, and attract more prospective clients.

So (if you haven’t already) we’d strongly suggest creating your Google Business Profile today so your firm can start enjoying some easily won benefits.

Please also peruse this related article: How to Create and Optimize your Firm’s Google Business Profile, to help you get the most out of GBP.